The Snapple Lady: $100,000
We know her as the Snapple Lady, but her real name is Wendy Kaufman. Not only does she appear in all of their commercials, but she answers their fan mail for Snapple frequently. She was one of the only Snapple employees who answered fan mail, and that is what stood out about her to the ad agency. They also loved her enthusiastic, lively, and bubbly personality.
Source: throwbacks.com
In the 90s, Wendy Kaufman was a huge reason why Snapple sales went from $23 million a year to a whopping $750 million. They were making more than ten times the amount! Unfortunately, she got fired after Quaker Oats bought Snapple. The company quickly realized what a huge mistake they made and reinstated her just two years later.