Shaving Cream Sundaes
There’s no better way to cool down on a hot summer’s day than with an indulgent ice cream sundae treat. The ice cream sundae in the ads is actually made with a less appetizing scoop of shaving cream instead of whipped cream.
Source: vienman.com
Since ice cream and whipped cream usually melts into the plate in a matter of minutes, photographers had to find a substance with a similar texture and look like whipped cream. So since shaving cream has the same fluffy white appearance, this is exactly what photographers needed. They probably just need to keep reminding everyone on the set that the “ice cream sundae” isn’t real.