In the glossy world of advertising, appearance is everything. And with food commercials, the more irresistible, fresh and delicious the food looks, the better. So, if you’ve ever wondered why that burger on the commercial looks so mouthwatering, or why that ice cream looks so enticing, there’s a reason. In fact, there’s a special art to each dish and some savvy scientific techniques behind these commercials. In most cases, the food on the commercial looks even more appetizing on the advert than in real life, and you might think these are all down to clever photography, lighting or Photoshop.
However, there are actually a few other tricks of the trade used to make each meal look so tempting on camera. You might be surprised at some the subtle tricks advertisers use to help make each ingredient stand out. Some of the hacks on this list are actually incredible and we would have never have believed it was possible. So, let’s go behind the scenes and unravel some of the top industry secrets behind some of our favorite food ads.